Season 7 – Episode 5: Ema Roloff

In this episode, Emma Roloff, co-founder of Roloff Consulting, joins the podcast to discuss digital literacy and the challenges and opportunities in the insurance industry. Emma emphasizes the importance of understanding key technologies such as AI, cloud computing, and IoT. She also highlights the need for CEOs to focus on people and process when undergoing digital transformation. Emma shares insights on selling and buying differently, with a focus on education-focused sales and the shift towards online research and self-education by buyers. Overall, Emma emphasizes the importance of a holistic approach to technology adoption and the need for vendors to prioritize customer success.

The conversation explores the impact of short-form video on search and trust and the importance of showing up where buyers are. Ultimately, the conversation emphasizes the significance of people and relationships in the insurance industry.

Takeaways

• Understanding key technologies such as AI, cloud computing, and IoT is crucial for digital literacy in the insurance industry.
• Digital transformation should start with a focus on people and process, with technology as an enabler.
• Buyers are increasingly relying on online research and self-education, so vendors need to focus on education-focused sales and building trust.
• The insurance industry needs to shift towards a holistic approach to technology adoption and prioritize customer success.
• Selling and buying differently requires a shift towards education-focused sales and providing value throughout the buyer’s journey.
• The insurance industry is inherently about people and relationships, and technology should be implemented in a way that supports these core aspects.